Every release is a
countdown. Run it like one.
Pitlane is the pit wall for your release schedule. Plan every single, EP and album across every label, route the work by craft, and watch the deadlines re-time themselves the moment a date moves.
Next release
Summer Anthem
Fraw, Phantom
T-minus
12
days
Artwork
Designer
Youtube video
Long form editor
Live clip
Short form editor
The toolkit
A pit crew for your release calendar
Everything a label needs to take a release from concept to shipped, built around the two things the old way kept getting wrong: the dates and the people.
Offset-aware deadlines
Every task remembers how many days before release it is due. Move the release date and each unlocked deadline re-derives on its own. No spreadsheets, no date-shifting scripts, no drift.
Assign by craft, not by name
Work routes to a discipline, Designer, Artist, Editor, not a person. Reassign the discipline default and every unpinned task follows. Bring on a new freelancer in one click.
Urgency you can read
Overdue, At risk, Due soon, On track, Done. The same five colours on the dashboard, the timeline and every badge, so your attention lands on what is on fire without reading a date.
Templates that bend
Start from a template, from scratch, or from a template you then edit. Save any release back as a template. A template is offered, never forced, and always optional.
White label, per label
Every organisation gets its own name in the wordmark and its own accent colour. One product, many labels, no fork and no second stylesheet.
Built for teams
Real roles and permissions, tenant isolation down to the database, files behind signed uploads, comments, reviews and a final approval. Ship the release without the fire drill.
Lights out
Three moves from concept to shipped
No onboarding marathon. The workflow is the same one your team already runs on a whiteboard, only the dates keep themselves honest.
Draft the release
Pick a template or start blank. Set the release date once and Pitlane lays out every task with its own deadline.
Route the work
Tasks land on the right discipline and the right people. Reassign anyone who holds that craft in a click. Nobody is left off a task.
Watch the countdown
Move a date and the deadlines re-time. The urgency bands surface what needs you now, from overdue to on track.
White label
Your name on the pit board
Pitlane runs many labels from one install. Each organisation sees its own wordmark and its own accent, live, with no rebuild. The product half stays Pitlane, the front half is yours.
Lights out and away we go
Bring your next release
into the pit lane
Set up your label, invite the crew, and put your first release on the board in an afternoon. The deadlines will take it from there.